This 2 minute call to action was created as a protest against rising sea levels caused by global warming. The campaign revolved around putting the fear of God into people by introducing them to a world underwater. A world where the damage of these rising sea levels had already been done. 
A series of snorkels were chosen and designed to act as the key signifiers of the rollout. These snorkels visually represented the concept of 'Aquatic Living.' The message for this protest was simple; the future is going to be breathtaking - unless we do something about it.